Beyond the Bus

Driven by its commitment to provide a safe experience for customers, employees and the public, CATA is expanding the use of onboard cameras.

This summer, a pilot program will launch with nine vehicles slated for camera installation, including 60-foot buses, 40-foot buses and cutaway buses for Spec-Tran, Redi- Ride and Connector services. Cameras will be strategically placed inside and outside the vehicles, providing comprehensive coverage. The goal is to deter any potential misconduct that could compromise safety aboard or around CATA vehicles.

For some CATA customers, onboard cameras are not a new security feature. In April 2018, cameras were installed on all small buses and minivans operated by CATA's contractor, Transdev, which have been well-received.

While the timeline for the expanded initiative's trial remains open-ended, CATA will evaluate the effectiveness of utilizing cameras across its entire fleet in the future.

This content has been published in the 2024 Community Report.  

CATA continues its commitment to improve customer experience by introducing new ways to pay for a ride. After upgrading fareboxes in the spring of 2022, CATA is now focused on contactless payment options, which will be rolled out in two phases:

Phase I - Mobile Pay App (Fall 2024)

CATA will launch a new payment app. CATA Mobile Pay will be the first of the new contactless payment options, allowing riders to pay for bus rides directly from their smartphones. Mobile pay features will also be integrated in the Transit app.

Phase II - Smart Cards, Contactless Credit Cards and Stored Values in App (Winter 2024)

Riders will have access to smart cards and the ability to use their contactless-enabled credit cards with 'tap and go' functionality. Stored values will also be an option for easier fare payment.

CATA aims to offer payment options that cater to all riders' preferences. For those who prefer existing payment methods, rest assured that cash and traditional passes will still be accepted and available for purchase. Smart cards, offering a new way to pay, will be available at major local retailers, vending machines and through the new mobile pay app.

This content has been published in the 2024 Community Report.  

This fall, CATA will launch a new service to help non-and limited- English speaking customers overcome language barriers. Language Line will offer translation and interpretation services in nearly 250 languages, including American Sign Language. With 40 years of expertise, Language Line is a leader in its field.

CATA employees will be trained by Language Line to recognize when language assistance is needed and how to provide immediate help.

For phone translations, employees will connect callers to a Language Line interpreter. In-person assistance will be facilitated through tablets available at all public-facing CATA locations and workstations. These tablets will feature an app that connects customers with translators or ASL professionals.

CATA Customer Experience Manager Margaret Stephens said the main goal of the program is inclusion — so everyone who needs public transportation can use it successfully.

“The people we work with the most face enough barriers,” said Stephens. “Language and communication shouldn’t be among them.”

Related Stories:

• Refugee Development Center partnership helps Lansing newcomers ride & succeed

This content has been published in the 2024 Community Report.