Beyond the Bus

CATA continues its commitment to improve customer experience by introducing new ways to pay for a ride. After upgrading fareboxes in the spring of 2022, CATA is now focused on contactless payment options, which will be rolled out in two phases:

Phase I - Mobile Pay App (Fall 2024)

CATA will launch a new payment app. CATA Mobile Pay will be the first of the new contactless payment options, allowing riders to pay for bus rides directly from their smartphones. Mobile pay features will also be integrated in the Transit app.

Phase II - Smart Cards, Contactless Credit Cards and Stored Values in App (Winter 2024)

Riders will have access to smart cards and the ability to use their contactless-enabled credit cards with 'tap and go' functionality. Stored values will also be an option for easier fare payment.

CATA aims to offer payment options that cater to all riders' preferences. For those who prefer existing payment methods, rest assured that cash and traditional passes will still be accepted and available for purchase. Smart cards, offering a new way to pay, will be available at major local retailers, vending machines and through the new mobile pay app.

This content has been published in the 2024 Community Report.  

This fall, CATA will launch a new service to help non-and limited- English speaking customers overcome language barriers. Language Line will offer translation and interpretation services in nearly 250 languages, including American Sign Language. With 40 years of expertise, Language Line is a leader in its field.

CATA employees will be trained by Language Line to recognize when language assistance is needed and how to provide immediate help.

For phone translations, employees will connect callers to a Language Line interpreter. In-person assistance will be facilitated through tablets available at all public-facing CATA locations and workstations. These tablets will feature an app that connects customers with translators or ASL professionals.

CATA Customer Experience Manager Margaret Stephens said the main goal of the program is inclusion — so everyone who needs public transportation can use it successfully.

“The people we work with the most face enough barriers,” said Stephens. “Language and communication shouldn’t be among them.”

Related Stories:

• Refugee Development Center partnership helps Lansing newcomers ride & succeed

This content has been published in the 2024 Community Report.  

CATA is expanding its reach with an innovative new microtransit service designed to revolutionize the way people utilize public transportation. Whether you're a stone's throw from a bus stop or miles away, CATA's latest initiative promises seamless journeys from your doorstep to your destination.

Contracting with Via, a leading microtransit provider, CATA will launch a new pilot program later this year. Imagine the flexibility of Uber or Lyft combined with the reliability of public transit. Via’s zone-based system will offer rides within service areas, all accessible through app. Future plans include seamless integration into CATA’s Transit app for ultimate convenience and accessibility.

Related Stories:

• CATA awarded $1.6 million to expand regional transit
• Microtransit improves access and equity in public transportation

This content has been published in the 2024 Community Report.