Summary - Essential Functions:
Marketing Manager – Generalist & Deputy Public Information Officer provides
direct support to the Director of Marketing & Customer Experience, and is
responsible for the development, implementation and management of internal and
external projects, tasks and activities of a general marketing nature. This
role will also assist with media relations and the dissemination of public
information. Responsibilities require flexibility in working outside of normal
business hours. The essential functions
include the following:
Work closely with the Director of Marketing & Customer Experience to
manage projects, tasks and assignments within the department, relying on CATA’s
various contracted service providers to timely and effectively execute and
implement said projects, tasks and assignments.
Serve as deputy public information officer as assigned by the Director
of Marketing & Customer Experience/Public Information Officer.
Manage requests for sponsorship and donation.
Assist with planning, coordination and implementation of employee and
community events, including public outreach activities.
Manage all non-service-information requisitions, purchase orders,
billings and purchasing activities for the department. Serve as backup to other
departmental procurement agents as assigned or necessary due to absence.
Write copy for news, social/digital media, newsletters, etc., and
Manage CATA’s History document on a monthly basis, following internal
procedures for review and approval.
Manage CATA’s promotional items inventory, including selection,
stocking orders, etc.
Provide production timeline for general assignments to Director of
Marketing & Customer Experience for review, approval and distribution.
Manage all print and digital content for related to general
Write and proofread general marketing content, including creative
briefs and concepts, and educational and informational collateral for schedule
and service information, route-specific campaigns, annual publications, website
and social media.
Following AP Stylebook and internal review and approval process, write
news releases regarding service information and holiday closures for
distribution to media.
As assigned, conduct community presentations regarding CATA.
Work with the Director of Marketing & Customer Experience and other
contributors to develop the department’s annual budget.
Reports to: Director of Marketing and
Supervise, educate and evaluate Marketing Aides as assigned, proficiently
managing their daily projects, duties and success.
As assigned, represent Marketing & Customer Experience at resource
fairs, CATA Guides and other community-based events.
As assigned, attend participate on committees for employee events (e.g.,
CATA anniversary events, Employee Appreciation Day, etc.).
Follow high standards and practices at all times, including adherence
to CATA’s commitment to equal employment opportunity.
Bachelor’s degree in
communications, marketing or a related field.
Excellent writing and
proofreading skills, along with typing, math, and data entry abilities.
Minimum of five (5) years of experience in a
marketing position with managerial/supervisory responsibilities or equivalent;
public transit marketing experience preferred.
Experience with and full understanding of
creative agency work flow, creative production process, and demonstrated
ability to manage projects and assigned agency account representatives.
Demonstrate excellent communication skills, both
written and oral.
Public speaking experience is required.
Maintain knowledge of all CATA routes and services.
To ensure integrated communications, must maintain full knowledge of
and adhere to AP Stylebook, and internal style and design standards.
Maintain full knowledge of CATA procurement procedures.
Must possess a valid Michigan
driver’s license with eligible driving status.
Proficient computer skills including Microsoft Office (Word, PowerPoint and Excel).
Able to communicate effectively, handle details, meet deadlines and
work independently under general direction.
Punctual and reliable attendance as necessary to meet ongoing service
requirements for public transportation.