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CATA Executive Staff - Lolo Robison

Lolo Robison
Lolo Robison 

Director of Marketing, Customer Experience & Public Information

Lolo Robison has served as CATA’s chief marketing and public information officer since July 2011. In March 2018, oversight of the Customer Experience Department was added to her duties.

Robison’s diverse work experience in executive leadership dates to 1992 and includes insurance brokerage marketing, a variety of roles in higher education, for-profit banking and non-profit credit union management, niche marketing and custom publications, K-12 and higher-education teaching, and association management. She is dedicated to public service.

Robison became a member of the Public Relations Society of America and Central Michigan PRSA in May 2009. Since July 2011 she has served on the American Public Transportation Association’s Legislative Committee, Marketing & Communications Committee as well as its Public Information Officer, Social Media and Advertising Revenue task forces. She guided CATA to an APTA AdWheel Grand Award in October 2014 and participated in APTA's Class of 2017 Leadership Program. Robison has represented CATA on the Lansing Board of Water & Light General Manager's Roundtable since February 2019. She is a member of the South Lansing Business Association and received the Alfreda Schmidt Lifetime Achievement award in May 2019. She has served on the Lansing Regional Chamber of Commerce Business Roundtable since June 2019. She has been a member of the Lansing Rotary Club since June 2019 and served on its board of directors between July 2021 and June 2024. She has chaired the Editarian Committee since July 2023, and the Public Relations Committee since July 2024. Robison has been a member of the Lansing Community College Foundation Board of Directors since August 2021. She is a founding co-chair of CATA's Diversity Equity & Inclusion Task Force, focusing on strategy, internal communication and promotion. She is committed to advancing diversity, equity and inclusion within the tri-county region. Since March 2022 she has actively contributed to and engaged in dialog with regional and statewide DEI chiefs. In May 2022 Robison received a Diversity & Inclusion Certificate from Cornell University. In September 2022, she was nominated to chair the Michigan Public Transit Association's Communications Committee. In May 2024, Robison was appointed to the Martin Luther King Jr. Commission of Mid-Michigan, and serves on its ad, program, marketing and art contest committees.

Robison earned a master’s degree in public relations from Michigan State University, College of Communication Arts & Sciences. She graduated cum laude from Central Michigan University with a Bachelor of Science in administration.

Robison is a professor of practice at Michigan State University in the College of Communications Arts & Sciences.

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